Last Updated: February 3, 2026
1. INTRODUCTION
This Cookie Policy explains how Upstarte ("we," "us," or "our") uses cookies and similar tracking technologies on our website (www.upstarte.com) and our platform dashboard (collectively, the "Site").
By using our Site, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should change your browser settings accordingly or refrain from using our Site.
2. WHAT ARE COOKIES?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies:
Session cookies are temporary and are deleted when you close your browser
Persistent cookies remain on your device until they expire or you delete them
3. WHY WE USE COOKIES
We use cookies for the following purposes:
3.1 Essential Cookies
These cookies are necessary for the Site to function properly and cannot be disabled. They enable core functionality such as:
Security and authentication
User session management
Remembering your login information
Maintaining your preferences during your session
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. This helps us improve the Site's functionality and user experience. We use these cookies to:
Track page views and user navigation
Identify technical issues
Monitor Site performance
Understand which features are most popular
3.3 Functionality Cookies
These cookies enable enhanced functionality and personalization, such as:
Remembering your preferences and settings
Recognizing you when you return to our Site
Customizing content based on your location or language
Providing live chat support
3.4 Marketing and Advertising Cookies
These cookies are used to track visitors across websites and display relevant advertisements. We use them to:
Deliver personalized marketing messages
Measure the effectiveness of advertising campaigns
Limit the number of times you see an advertisement
Build a profile of your interests
4. TYPES OF COOKIES WE USE
4.1 First-Party Cookies
These are cookies set by Upstarte directly. We use first-party cookies for:
User authentication and session management
Site functionality and preferences
Analytics and performance monitoring
4.2 Third-Party Cookies
These are cookies set by third-party services we use on our Site. Third-party cookies may include:
Google Analytics
Purpose: Website analytics and performance tracking
Provider: Google LLC
More info: Google Analytics Privacy Policy
Google Ads / Tag Manager
Purpose: Advertising and conversion tracking
Provider: Google LLC
More info: Google Ads Privacy Policy
Facebook Pixel
Purpose: Social media marketing and retargeting
Provider: Meta Platforms, Inc.
More info: Facebook Data Policy
Intercom / Live Chat
Purpose: Customer support and engagement
Provider: Intercom, Inc.
More info: Intercom Privacy Policy
Stripe
Purpose: Payment processing
Provider: Stripe, Inc.
More info: Stripe Privacy Policy
Hotjar
Purpose: User behavior analytics and heatmaps
Provider: Hotjar Ltd.
More info: Hotjar Privacy Policy
5. COOKIE DETAILS
Below is a detailed list of the cookies we use on our Site:
Essential Cookies
Cookie Name Purpose Duration Type upstarte_session Maintains your login session Session First-party csrf_token Security token to prevent cross-site request forgery Session First-party cookie_consent Stores your cookie consent preferences 1 year First-party
Analytics Cookies
Cookie Name Purpose Duration Type ga Google Analytics - distinguishes users 2 years Third-party gid Google Analytics - distinguishes users 24 hours Third-party _gat Google Analytics - throttles request rate 1 minute Third-party
Marketing Cookies
Cookie Name Purpose Duration Type fbp Facebook Pixel - tracks conversions 3 months Third-party fr Facebook - delivers advertising 3 months Third-party gcl_au Google Ads - conversion tracking 3 months Third-party
Functionality Cookies
Cookie Name Purpose Duration Type intercom-id Intercom - identifies returning users 9 months Third-party intercom-session Intercom - maintains chat session 1 week Third-party
6. HOW TO MANAGE COOKIES
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through:
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
Block all cookies
Accept only first-party cookies
Delete cookies when you close your browser
Delete specific cookies
How to manage cookies in popular browsers:
6.2 Cookie Consent Tool
When you first visit our Site, you will see a cookie consent banner that allows you to accept or customize your cookie preferences. You can update your preferences at any time by clicking the "Cookie Settings" link in our website footer.
6.3 Opt-Out Links
You can opt out of certain third-party cookies:
Google Analytics: Google Analytics Opt-out Browser Add-on
Google Ads: Google Ads Settings
Facebook: Facebook Ad Preferences
6.4 Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, our Site does not respond to DNT signals.
Important Note: If you disable cookies, some features of our Site may not function properly, and you may not be able to access certain parts of the Site, including your account dashboard.
7. OTHER TRACKING TECHNOLOGIES
In addition to cookies, we may use other tracking technologies:
7.1 Web Beacons (Pixel Tags)
Small graphic images embedded in emails or web pages that track whether you have opened an email or visited a page.
7.2 Local Storage
HTML5 local storage that allows websites to store data locally in your browser. We use local storage to:
Remember your preferences
Cache data for faster page loading
Store temporary session data
7.3 Device Fingerprinting
Technology that collects information about your device (browser type, operating system, screen resolution, etc.) to create a unique identifier.
8. COOKIES AND PERSONAL DATA
Some cookies may collect personal data, such as your IP address or browsing behavior. Any personal data collected through cookies is handled in accordance with our Privacy Policy.
We do not sell personal data collected through cookies to third parties. However, some third-party services we use may collect and use data for their own purposes, as described in their privacy policies.
9. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last Updated" date.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
10. LEGAL BASIS FOR USING COOKIES
10.1 Consent
We obtain your consent before placing non-essential cookies on your device. You provide consent by clicking "Accept" on our cookie consent banner or by continuing to use our Site.
10.2 Legitimate Interests
We may use certain cookies based on our legitimate interests in:
Operating and securing our Site
Analyzing Site performance
Improving user experience
Preventing fraud
10.3 Contractual Necessity
Some cookies are necessary to provide the services you have requested, such as maintaining your login session.
11. INTERNATIONAL DATA TRANSFERS
Some of the third-party services we use may transfer data collected through cookies to countries outside your country of residence. These transfers are conducted in accordance with applicable data protection laws and include appropriate safeguards.
12. CHILDREN'S PRIVACY
Our Site is not intended for children under 18 years of age. We do not knowingly collect information from children through cookies. If you believe we have inadvertently collected information from a child, please contact us immediately.
13. YOUR RIGHTS
Depending on your location, you may have certain rights regarding cookies and personal data, including:
The right to withdraw consent at any time
The right to access data collected through cookies
The right to request deletion of cookie data
The right to object to certain types of cookies
The right to data portability
To exercise these rights, please contact us using the information below or adjust your cookie settings.
14. CONTACT US
If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us:
Email: [email protected]
Website: www.upstarte.com
Mailing Address: [Your Business Address]
15. ADDITIONAL RESOURCES
For more information about cookies and how to manage them, visit:
Network Advertising Initiative
BY CONTINUING TO USE OUR SITE, YOU CONSENT TO THE USE OF COOKIES AS DESCRIBED IN THIS COOKIE POLICY.
© 2026 Upstarte. All rights reserved.